Our special gift is the imagination to make universal metaphorical – analogical connections between two dissimilar areas of experience. For example, in the illustration above, take the two nonsense words maluma and tuckatee and match them to the figures A and B. Which one is a “maluma,” and which is a “tuckatee?

You know the “why didn’t I think of that?” feeling you get when you observe a new idea or process? We’re struck by the obviousness of the idea once we see the analogical connection. Imagine how many entrepreneurs, inventors, and manufacturers kicked themselves when Gillette introduced the disposable razor.

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